The business
Doorstep Glass Recycling collects bottles and jars from households' doorsteps every four weeks and sends them to be recycled rather than to landfill. Its own site says it has been collecting since 2020 and serves over 1,000 households, and Dunc, who does the collecting, has become the face of the brand: "Glass out. Dunc in. Sorted."
What the site does
- A postcode checker up front. The first thing a visitor can do is check whether collections reach their street, because the rounds follow the routes the vans actually drive.
- A clear "not yet" route. If a postcode is not covered, people can ask to be told when it is. New rounds start where enough people ask, so every "not yet" is a lead, not a dead end.
- Simple sign-up with no contract and nothing to sign, and a "When's my collection?" lookup so customers can check their next date without phoning.
- Plain pages for the questions people ask: how it works, what it costs, where it goes, and the business's licensed waste carrier details.
Local SEO at town level
Because the service covers a wide area, the site has a page for each town and area it collects in, from Broughty Ferry, Monifieth and Carnoustie to Perth, St Andrews, Kirkcaldy, Stonehaven and dozens more. Each covers collections in that town, and several add genuinely local detail, such as the nearest council recycling centre with its address and opening days. Someone searching for glass collection in their own town finds a page about their town. See local SEO for how we approach area pages.
The tone
The brand is cheeky ("Don't be an ass. Recycle your glass.") and the site lets it be. Personality is a reason people remember a local business and tell their neighbours, and a website should carry it rather than sand it off.