What a firm's site has to do
- One clear page per practice area. Someone searching for help with a settlement agreement wants that page, not a list of everything the firm does.
- Routes to the right team. Legal, property and financial enquiries often go to different people. The contact form should ask, so each enquiry arrives with the person who can deal with it.
- Named, qualified authors. Search engines and readers both look for who wrote advice. Articles should carry the name of the solicitor who wrote them.
- Careful wording. Nothing that could read as a guarantee of outcome, and regulatory information where it is required.
- Online payments where clients pay fees or invoices, connected to the firm's own card processor.
MML Law
MML Law is a Dundee firm covering legal services, property and financial advice. Its site sends visitors to the right one of those three straight from the contact page, carries a property section with homes for sale, and has a Pay Now page that clients use to settle bills by card. When we audited it, we found more than 170 old addresses that were sending visitors to error pages, and redirected every one to the right live page.