Guide · Choosing a platform

WordPress or a custom build?

We build both, so we have no reason to push either. Here is how we decide which suits a business.

When WordPress is the right answer

WordPress suits most small businesses, clubs and charities, and it is what we recommend most often. Choose it when:

  • You publish often: news, events, fixtures, offers or blog posts, by several people.
  • You want to sell online with a standard shop. WooCommerce handles products, stock, delivery and payments well.
  • You want independence. WordPress is widely known, so you are never tied to one developer.
  • Your team already knows it, which saves training and frustration.

The trade-off is upkeep. WordPress, its themes and its plugins need regular updates, and a site loaded with plugins becomes slow and fragile. Kept lean and looked after, it is excellent.

When a custom build makes sense

A site built from scratch for one business has no plugins to update and nothing it does not need. It can be very fast and very secure. It makes sense when:

  • The site has unusual logic, such as a postcode checker, a calculator or a booking flow that does not fit a plugin.
  • Speed is critical, for example a site with thousands of pages.
  • Content rarely changes, or changes are made by us on a care plan anyway.

The trade-off is that editing usually happens through us or a simpler editor, and changes need a developer. For a business that posts once a year, that is no loss. For a club that posts daily, it is.

When it is not really a website

If what you are describing has accounts, subscriptions, dashboards or an app, you are past "website" and into a platform. That is the specialism of our sister studio, webdesigndundee.agency.

A quick rule of thumb

  • Several people posting every week? WordPress.
  • A shop with products, sizes and delivery? WordPress with WooCommerce.
  • A handful of pages that rarely change, where speed matters? Either works; a custom build is often lighter.
  • Something with logins, bookings or subscriptions at its core? A platform.

Ready when you are

Let's build something brilliant.

Tell us about your business and what the website needs to do. You'll hear back from a real person, usually the same working day. We quote per project, in writing, before anything starts.